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Writing
Writing
Creating unique critical analysis
of new era as it unfolds,
Lauren is an author and contributor for a number of media outlets.
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New York Trend NYC
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Insider
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Inc.
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Forbes
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The Daily Beast
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The Huffington Post
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CNBC.COM
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Technical.ly
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Campaigns & Elections
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The Street
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Moguldom
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La Carte Mag
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The Next Web
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Diplomatic Courier
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Business Insider
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Mobile Marketer
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The Grio
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Destination Luxury
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AllHipHop
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About
About
Future Media: the process where many different forms of media* become one via emerging technology
Lauren deLisa Coleman is at the forefront of helping to define and design this exciting, new space.
Future Media architect, author, speaker, and entrepreneur; Lauren is an expert at deciphering and forecasting power trends, innovation, and public sentiment within the intersection of popular culture & emerging tech - Artificial Intelligence, 5G, Web 3 - and the impact of such on business and governance - with a unique focus on Millennials+ as well as diverse demographics. She helps brands and politicos understand how to create messaging and content that better resonates with today’s tech-savvy, pop culture Millennials consumers/constituents and influential demographics of color by providing forecast & insight into cultural trends, attitudes, and behavior as it all intersects with emerging tech usage, that is, Future Media.
Through the lens of what she calls "the rise of the leaderful"; a cultural shift exemplified by a new spirit of increased individual empowerment via a decentralized, networked, Future-Media driven era, she provides a unique voice as a visionary. Her work is based on her team's micro-sociology research, her books "Rise of the Smartpower Class"(Amazon Best: "New Media Studies"), and the 2016 update of that book, "America's Most Wanted: The Millennial”, and via her background as a successful, international digital entrepreneur previously collaborating with clients from Snoop Dogg to Microsoft leveraging content strategy, pop culture trends, and technology through her previous startup, Punch Media Group as well as an MTV Networks vet.
Lauren has written and continues to write for numerous media outlets on emerging tech and popular culture such as Forbes, Daily Beast, cnbc.com, The Next Web, Business Insider, Moguldom, allhiphop.com, and Campaigns & Elections, and more. She is also a guest commentator on MSNBC, among other media outlets.
She is the current founder of Lnk Agency, a diversified concept marketing and media production company fostering innovation in marketing and communications strategy with ventures integrating music, film, post-cable television, technology, politics for the new GenZ/Millennial tech class and DEI initiatives and counts as its clients companies from WarnerMedia (now WarnerMedia Discovery) to Microsoft.
A massive proponent of supporting the new majority in the powerful realm of Future Media, Lauren also recently launched an innovative non-profit and movement entitled GameChange to ensure that this new area is inclusive of a variety of top minds.
She is at work on a new AI-driven media company, and speaks professionally on the above via Leading Authorities agency.
Lauren is an alum of Columbia University and is currently pursuing study at Harvard Business School.
*media = any form of communication channel
Additional Background
An entrepreneur with 14 years of experience, Lauren is the founder emeritus of Punch Media Group an edgy digital content development and strategy consulting company with offices in both the U.S. and Europe that specialized in reaching 18-34 across mobile phone/emerging tech platforms. The PMG corporate mission was achieved in helping businesses cultivate profitable ideas and strategy utilizing mobile/emerging technology and integrating that into their existing business. Under her relentless guidance and her ability to sense cultural cues early on, the company created a track record of successful account management, data analysis, relationship management and metrics achievement via mobile phone application development, QR tags, mobile commerce and more. Lauren succeeded in creating a leading company specializing in reaching the biggest and most frequent user of mobile/emerging tech today: hip, diverse demographics; and worked with notables from Microsoft to Snoop Dogg and has even been the force behind client revenue increase of up to 87% within a specific category. Prior to starting Punch Media Group, she was employed at Viacom/MTV Networks tapping into trends early in order to connect with influencers across the world.
Lauren has contributed to such media outlets as Daily Beast, cnbc.com, The Next Web, Business Insider, and Campaigns & Elections. She is also a guest commentator on MSNBC, among other media outlets. She is a columnist at Inc and a contributor at Forbes.com.
She has been featured as guest lecturer at Columbia University and moderated a number of panel discussions both in the U.S. and abroad.
Lauren is on the advisory council of the Barnard College Entrepreneur Group. She has been a participant of the Mobile Marketing Association's Global Smarties Council to select the best in mobile marketing creativity and effectiveness. In addition, Lauren is also an ambassador for the European Commission's new Futurium tech platform which crowdsources thought to better determine public sentiment.
Speaking
Speaking
The most important value one can offer is to provide fresh, engaging thought that is both easy to understand and easy to remember. Panels. Conferences. Radio. Television. Web. Future vision, Commentary, business analysis, product review, interview - Lauren deLisa breaks down Future Media trends at a variety of prestigious conferences and plenaries.
Book Lauren to speak
Lauren deLisa is a profesional speaker represented by Leading Authorities and SheSource.
Podcast
Lauren tracks power, deals in emerging tech and media through a pop culture lens in her weekly podcast, Beats & Bytes
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Podcast guest appearances
Lauren deLisa Coleman on technology, authenticity, and using music to market to the 18-24 demographic
What to Watch Out For In Emerging Tech & The Future of Media
Future Media architect , author, speaker and entrepreneur, Lauren Delisa Coleman helps brands and politicos understand how to create messaging and content that Millenials consumers/constituents and influential demographics of color by providing...
The Trend With Justin A Williams
Ep-303: GameChange Founder and game changing entrepreneur Lauren DeLisa Coleman
Not many guests can wax lyrical about their multi decade success in major media and business and tech while also knowing some of the best stories from the Golden era of hip hop, but Lauren is not your average guest...
Conferences/Special Events
Times Radio UK
TimesRadio UK asks Lauren to decipher AI and travel trends
Lauren was invited by the NASDAQ Foundation to provide cultural intelligence. Her presentation on "How To Brand Like A Hip Hop Empire" complete with case studies, was wildly popular.
It's all about Future Media: the intersection of emerging technology and mass media/entertainment. Lauren, in partnership with Samsung produced a powerful panel discussion featuring executives from UTA, ConsenSys, 300 Entertainment/Warner Music Group, and more. View the discussion here.
Gen Z, pop culture and the metaverse
Wanna know more about Gen Z, hip hop and the metaverse? Lauren was asked by Nokia to provide such insights during a larger virtual event. Catch the on-demand version right here:
Droga5
In celebration of Hip Hop 50, Lauren was asked by the legendary ad agency Droga5 to talk about the future of hip hop, brands, and emerging technology
Times Radio UK
Lauren talks about Tech trends
Lauren talks about Gen Z/Millennials and the future of work
QSP Marketing Summit
As a first after the pandemic, Lauren spoke at the much-postponed QSP Marketing Summit in Porto, Portugal along with headliners such as Malcolm Gladwell. She spoke about the Pop Culture Innovation Economy: insights around the intersection of Millennials, emerging tech, and culture. It was a massive success!
Lauren was asked to moderate two panels during the massive VivaTech conference in Paris France April, 2019. She was also selected to conduct the fireside chat with the CMO of Procter & Gamble while there as well.
Mid-Term Elections: Tech Rewind And Fast-Forward, Deciphering Change
Conferences/Special Events
Be part of a unique morning discussion at Microsoft that not only analyzes the massive 2018 mid-term election results from a technology strategy point-of-view but fast-forwards to implications, opportunities and challenges around the future of blockchain voting, Artificial Intelligence usage, cryptocurrency fundraising and more...
Media StartUps In A Post-Cambridge Analytica Era With Geopolitical Challenges: The Future of Investing In New Voices, Data Shifts, Policy Impact
Conferences/Special Events
Media, in all its forms, has never been more present in our lives than today. But it's about to take a wild turn. This event provides a rare look at what's next at the intersectional point of media startups and data/privacy from a top experts within that eco-system. Notables in the space will examine the landscape in the specific arena of tech as it intersects with media-related start-ups in an era after the Cambridge Analytica scandal made complicated even further by geopolitical issues as they intersect with tech investment...
Enterprise Blockchain Forum
Conferences/Special Events
Real world use cases for blockchain abound in the enterprise.
Spending by enterprises and other entities on blockchain networks is expected to reach $2.1 billion this year, more than double what was spent on the distributed electronic ledger technology in 2017.
Cannes in Color
Conferences/Special Events
Inclusion in Action: Tackling Tough Conversations about Race and Equality in Advertising
Avid Connect 2018
Conferences/Special Events
Define your path, overcome obstacles, transcend limitations, and experience innovation in action.
Multicultural Media, Telecom and Internet Council | MMTC 9th Annual Broadband and Social Justice Summit
Conferences/Special Events
MMTC’s 9th Annual Broadband and Social Justice Summit highlights how the intersection of media, telecom, and tech policy impacts us all, from the digital elite to our most vulnerable communities. Thought leaders from government, industry, and advocacy groups address the top issues.
Beats, Ballots & Bytes
Conferences/Special Events
Beats, Ballots & Bytes: This event is a special panel discussion exploring how to engage and navigate the new mindsets, values, and entrants within the public sector today.
v2#AIShowBiz Summit
Conferences/Special Events
v2#AIShowBiz is the world's first event dedicated 100% to the intersection of artificial intelligence and the entertainment industry! The event features trailblazer talks, an innovation fair and pitchfest for entrepreneurs!
Congressional Briefing: New Models For Tech Start-Up Funding & U.S. Economic Impact
Conferences/Special Events
MRA Mid-Atlantic Chapter Spring Symposium / National Press Club
Conferences/Special Events
The Future of Social Good, Brands, Millennials & Emerging Tech
Conferences/Special Events
Brigadoon 2016
Conferences/Special Events
Marketing tech disruptors to Watch in 2016
Conferences/Special Events
Brigadoon 2016
Conferences/Special Events
Mid-Atlantic Marketing Summit - Intelligence & Insights on the Future of Communications
Conferences/Special Events
"Straight Outta Compton" -EXCLUSIVE Q&A With Producer For DC Powerati
Conferences/Special Events
Social Media for Nonprofits
Conferences/Special Events
Connecting in Today's New Leaderful Era: Keeping up, Out-smarting, Preparing
Conferences/Special Events
On-air Analyst
KPOO FM 89.5
On-air Analyst
KPOO FM 89.5
On-air Analyst
NBC News Radio
On-air Analyst
Media Coverage
Social Media CEOs Grilled By Lawmakers Once Again Over Content
Bret Jacobson, co-founder of digital advocacy firm Red Edge and Lauren DeLisa Coleman, a Digi-Cultural Trend Analyst, joined Cheddar to discuss social media CEOs testifying in front of Congress again.
Cheddar Crystal Ball: Where Artificial Intelligence Is Heading in 2019
If you thought artificial intelligence took major strides in 2018, buckle up; 2019 may well be an even bigger year for the industry. What are insiders watching ー and what will make the biggest entrance in 2019? Cheddar's Crystal Ball has generated a prediction: Open source A.I., which allows information to be shared freely across many platforms.
Moving Toward a Cashless Society
Digi-Cultural Trend Analyst Lauren deLisa Coleman says cash is dead. She delves into how MasterCard is incorporating new technologies, like the Qkr app, that allow consumers to leave their wallets at home. Coleman also notes the growing concerns about privacy as technology becomes more advance.
EWTN TV
Media Coverage
MSNBC
Media Coverage
ABC 2 News
Media Coverage
The Grio
Media Coverage
Broadband & Social Justice
Media Coverage
Luxuary Daily
Media Coverage
Madame Noire
Media Coverage
Radio Live Auckland 100.6
Media Coverage
Testimonials
Testimonials
Comcast
"HD by Lauren deLisa is a great example of ... [what we are] looking to share on our platform,...and we are thrilled to welcome the show to our growing network."
Paul Wright, Media Development, Comcast.
MSNBC
"Lauren has a lot of knowledge and a lot of understanding of what is happening now in technology. She's good at getting into the shoes of the end user and bringing a side to the digital space and technology discussions that often missing which is how people feel and are impacted by devices and trends."
Alexis Garrett Stodghill, Segment & Digital Producer, MSNBC, The Reid Report
The Huffington Post
"Lauren DeLisa Coleman is our go-to source for highlighting vital issues at the intersection of technology and culture. Her joint piece with Chuck D held the #1 post on the tech section for several days once it was posted and remains a classic."
Stuart Watley, Associate Editor, The Huffington Post
Allhiphop.com
"I thought Lauren was a perfect fit for a tech centric column that focused on hip hop based on her past experience working with hip hop artists as a tech consultant and her experience as a writer for such known entities as the Huffington Post. It is rare to find people who not only have experience and technical knowledge, but also have the ability to deliver that knowledge in a meaningful and engaging manner."
Derek Frempong, Director of Technology, AllHipHop.com
Millennial Trends/eBook
Millennial Trends/eBook
America's Most Wanted: The Millennial: How to Quad Decode and Trend Forecast
America's Most Wanted: The Millennial - How To Quad Decode and Trend Forecast is an unprecedented look at millennials through the creation and analysis of 4 specific groups. Providing insight and forecast whether the reader is at the conference room table or the kitchen table, author and digi-cultural trend analyst Lauren deLisa Coleman deciphers behavior patterns, busts myths, and delivers a completely new understanding on this 80+ million generation that has everyone clamoring. Via a technique she has created entitled cultural parsing, Coleman offers a fresh and organic understanding of the millennial that has been missing in the market. The book also provides true context for areas of disruption via a dynamic look at the millennial through specific popular culture hot buttons of celebrity, politics, race, and technology. America's Most Wanted is a completely new and hip look at the most fascinating demographic of our time.
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Proof/current research
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Bringing you the hottest at the intersection of emerging tech (AI, 5G, digital currency, metaverse, Web3), inclusion, and mass media/entertainment news. All in one place, to help you save some time!
Subscribe to Lauren's weekly curation and analysis on news and moves in Future Media
The best curation and analysis of the intersection of branding, pop culture/hiphop, and emerging tech
Subscribe to Lauren's weekly curation and analysis on news and moves in Hip Hop Culture
Trend Research
Brief on important emerging trends that most senior executives are missing and how to take advantage of them
special joint-research on tech trends with findings to be released during 1st Quarter 2022
UN Report
Commissioned by United Nations High Commissioner On Refugees to research and create findings on how popular culture trends and conversations begin and become entrenched. Goal of document is to be used to make the refugee conversation more contemporary and relevant so that the situation is alleviated.
The Future Of Storytelling
Solid insights to help you run your business are always critical, but in turbulent times such information becomes even more important. The future is full of opportunity, and we will all pull through this, though it may take a bit of time; but the most important element in moving through and out of a crisis is thinking in new ways to provide true value for our colleagues, industry, community, state, country, and the world. It is this type of approach that will define the new level of leaders.
American Marketing Association - Report/White Paper
Commissioned to research and write entire report with white paper companion for the American Marketing Association, Washington DC chapter to support and educate its members.
Crisis: Media, Tech & Inclusion
Media visibility, especially as it pertains to the tech industry, is dangerously low when it comes to inclusion of women of color. Topics, guests, and more are nearly non-existent. It's now at crisis level. Indeed, it took 9 months for even Darnella Frazier's name to be mentioned in the media (only due to the trial). Frazier is indicative of today's women of color: bold, armed with a tech device known as a smartphone, driving change, yet nearly anonymous, with little or
no wealth to speak of yet whose consumption patterns and...
Trend predictions
Lauren writes about Universal Basic Income becoming a larger talking point in the U.S. narrative based on her research piece for Forbes in March.
Also touches on this trend as part of her directives to track all things regarding cashless payments while being interviewed on Randi Zuckerberg's XM Sirius Radio show in April. Just months after, goes right to the top with U.S. 2020 president candidate Andrew Yang making UBI part of the center of his platform and turning the volume up on it boldly during his CNN debate appearance in July, 2019.
3 years ago Lauren wrote about what would become a rising concern around AI "deep fakes"
In 2021, the "deep fakes" (aka Digital Twin) of Tom Cruise and other spark concerns Coleman predicted earlier.
Lauren tells attendees during a Zoom event that she believes brands will start to use backdrop "real estate" in new ways and this area will also be sold as sponsorship. In a couple of week, Burger King announces that people who use Burger King as their backdrop will get free burgers.
Read more
Lauren discusses how, in the Lnk Trend Blog, gatekeepers of the former era are being questioned, ridiculed, and pushed out to make way for entirely new types of thought. Within 30 days "The New York Times" uses the same theory to demonstrate the demise of Vogue's Anna Wintour: https://www.nytimes.
Lauren questions the sustainability of Quibi's business model even though founder Jeffrey Katzenberg is touting its success, Less than a month later Katzenberg confesses to the New York Times that subscribers are not flocking nearly as much as he thought they would and blames everything on the COVID-19 pandemic even though streaming video numbers are up to historical highs. https://moguldom.com/278772/with-1-8b-in-investment-video-streaming-platform-quibi-founder-jeffrey-katzenberg-blames-flop-launch-on-covid-19/
In January 2020 Lauren says that Magic Leap will not become the consumer brand it set out to be. In March 2020, the company announces the closure of its consumer division: https://techcrunch.
In 2013 Lauren is asked to speak at one of the first Social Media conferences in Washington, DC at a special event hosted by DC Web Women. She speaks about social "hijacks" and "fake representation" as a major trend to watch. In 2019, the concept of "deep fakes" takes hold even touching the Speaker of the House, Nancy Pelosi.
See details here
Lauren writes about Universal Basic Income becoming a larger talking point in the U.S. narrative based on her research piece for Forbes in March. www.forbes.com
Also touches on this trend as part of her directives to track all things regarding cashless payments while being interviewed on Randi Zuckerberg's XM Sirius Radio show in April. Just months after, goes right to the top with U.S. 2020 president candidate Andrew Yang making UBI part of the center of his platform and turning the volume up on it boldly during his CNN debate appearance in July, 2019.
Lauren identifies a trend of lack of trust in "authority" in her book in 2012 and how it will affect larger cultural tug-of wars. On February 8, 2015, NBC's "Meet the Press" concludes that the larger trend of lack of trust in "authority" is the main drive behind the anti-vaccination movement in America.
Lauren is asked to speak at the Mid-Atlantic Marketing Summit on September 30, 2015 about Disruptive Trends for 2016. She indicates one of the top 3 to be a surge in Hip Hop Culture content distributed over current but unusual players that will overtake much of entertainment and social conscious conversation in America. This will be due to, in large part to, the large number of Millennials and their demand for new types of content coupled with the fact that 47% of Millennials are of color. By September 16, 2016 companies from Pepsi Studios announce an unprecedented deal with rapper T.I.'s production company, "The Get Down" begins to Air, rap artist Michel'le is set to debut a series on Lifetime, a network which also now distributes "The Rap Game." And FX, of all places, picks up "Atlanta" (about the Atlanta rap scene). On the money trend call!
On January 20, 2015 Lauren is asked to give a keynote at Destination D.C.'s Global Marketplace event where she indicates 3 new trends in travel for which all hospitality professionals should begin to prepare. Among the shifts and opportunities she mentions are that of hotels becoming live event destinations, particularly for the Millennial audience. In October 2016, Marriott announces a partnership with TED Talks for events at the hotel chain.
Lauren writes piece on Apple Music Launch citing the mlillennials probably won't pay for the service and that the trend is not right for this product in June, 2015. Read
In October, Forbes declares that "Apple Music Has Failed" Read
August, 2015 - The Center for Media Justice releases study that shows that "the Internet is shaping social change, and social change is shaping the Internet" and entitles it "Digital CultureSHIFT." Lauren talks about the fundamental and symbiotic relationship between a new cultural mindset and technology platforms during a ground-breaking taped keynote presentation at both Digital Capital Week and a fall meeting of DC Web Women, as well as a within a thought-piece in Medium. She also coins the title Digi-Cultural Trend Analyst as a description of her work via her site in 2013.
Lauren identifies the power of the television program and notes it's cultural important in an investigative piece in "The Daily Beast" in May, 2015 which includes the observation of a rise of characters of color at the same occurrence of a rise of police brutality against people of color and the meaning of the social direction. Jonathan Van Meter mysteriously comes to the same conclusion in the September issue of Vogue in his piece on "Empire".
In 2013, Lauren predicts the end of fashion logo status as the Leaderful era expands and people self-determine, in 2015 "Washington Post" reports that Gucci and other luxury brands are suffering due to logo fatigue and customers wanting to reflect individual taste, rather than confirmitiy.
Lauren talks about the power of the emoji and future communication as sole manner for Millennials as almost a form of encryption in May 2014 on her Comcast show. June 2015 Norwegian airlines announces emoji only email address.
Lauren forecasts the rise of personal encryption in interview with Scripps , for abc.com in Feb, 2014. In March, 2015, Washington Post reports plan by Yahoo to help users encrypt their personal emails.
Lauren talks about the future expanse of beacons, including museums, here, Harvard museum announces use of iBeacons.
Lauren forecasts new developments in a race model in her February "Pop of Digi Culture", FBI director scheduled to make historic address on race now.
Lauren talks to Randi Zuckerberg on her SiriusXM show about top 3 trends to watch for the rest of 2019
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